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a) Explain what you understand by ‘Branding'?
b) A ‘Corporate identity' is often viewed as being composed of three parts; state them giving two examples of each.
c) ‘Corporate Identity Management' is very important for a company such as McDonald's Corporation which is the world's largest chain of hamburger fast food restaurants. Explain what you understand by ‘Corporate Identity Management'.
d) Provide three reasons why it is very important for McDonald's Corporation to adopt such type of management.
e) Describe the main difference between the ‘brand identity' and the ‘brand image' of an organization.
f) ‘Corporate branding' is making the promise of quality products, service and delivery to customers. State and briefly describe three other types of branding.
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determine the pay \back period for the project.
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YOU ARE A CEO OF A SOFTWARE COMPANY WHICH HAS LIMITED ACCESS TO DEBT EQUITY MARKETS. YOUR FIRMS AVERAGE RETURN ON LAST YEAR PROJECTS IS 28% AND COST OF CAPITAL IS 12 %.Would Npv or
what will be the impact on operating leverage if it is proceeds for additional borrowings
Judges Mauritius Co Ltd imports spare parts for cars from Dubai on a letter of credit basis, payable 60 days from ‘bill of lading' issue date. Each letter of credit is valid for 90
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