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a) Explain what you understand by ‘Branding'?
b) A ‘Corporate identity' is often viewed as being composed of three parts; state them giving two examples of each.
c) ‘Corporate Identity Management' is very important for a company such as McDonald's Corporation which is the world's largest chain of hamburger fast food restaurants. Explain what you understand by ‘Corporate Identity Management'.
d) Provide three reasons why it is very important for McDonald's Corporation to adopt such type of management.
e) Describe the main difference between the ‘brand identity' and the ‘brand image' of an organization.
f) ‘Corporate branding' is making the promise of quality products, service and delivery to customers. State and briefly describe three other types of branding.
Question 1: i) Check the nature of the efficient markets hypothesis (EMH). ii) Describe how the different forms of efficiency can be tested. Support your answer with some e
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#queM&A E-III Corp. is investigating the possible acquisition of Silicon Inc. Assume that both firms have no debt outstanding. E-III Corp. Silicon Inc. Pre-announcement stock price
Look back to Section 13–1 (Table 13.2 on p. 329). Suppose that Ms. Macbeth’s investment bankers have informed her that since the new issue of debt is risky, debt holders will deman
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Course assessment: Company directors often believe that the stock market fails "correctly" to value the firms they manage, while investors are often alarmed by the volatility i
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