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What does the term product positioning refer to?
A careful analysis of cross tabulations
Shelf locations in major chain, grocery, and department stores
Geographic segmentation, often within major metropolitan areas
The place a product offering occupies in consumers' minds on important attributes
An old and outdated concept no longer worthy of consideration in marketing planning
What are the major options for appraisal of employees? Discuss each option, identifying the one that you think is "Best", and why you chose that option
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