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What does the term product positioning refer to?
A careful analysis of cross tabulations
Shelf locations in major chain, grocery, and department stores
Geographic segmentation, often within major metropolitan areas
The place a product offering occupies in consumers' minds on important attributes
An old and outdated concept no longer worthy of consideration in marketing planning
The relational database model gained popularity and many proponents during the 1980's and 1990's, a period of time in which IT organizations were seeking to consolidate data from m
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