Explain trench coat and improve profitability, Operation Management

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1. How did the overall consumer behaviour of Burberry customers change from 2006 to 2010. 2. What measures did Burberry take to improve sales of Burberry merchandise, especially the trench coat and improve profitability at the same time? 3. How would you describe the typical Burberry customer in 2012? 4. What suggestion would you make for Burberry to continue to improve?

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