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Some IMC campaigns that seemed obvious to me as a consumer include Apple and Microsoft product launches where they do a lot of push strategies, e.g. getting product to retailers, salesman training, sales incentives, etc., and a lot of pull, heavy consumer advertising, launch events (pr), consumer sales promotions, etc. Movies are another example where they heavily advertise, use positive review to stimulate consumer interest, tie-in promotions with retailers like fast food chains, related product sales like toys or CDs, etc. Can you think of another example of a product that has embraced the IMC concept based on your observations as a consumer?
Point Rating Method In selecting a site of location companies have several objectives, but not all are of equal importance. The relative weight a company assigns to
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explain the concept and practice of corporate social responsibility (CSR).
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Describe a ethical dilemma ( be detailed)? What was the situation? Who did it involve? Why? What happened? What was and wasn't done?
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