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Some IMC campaigns that seemed obvious to me as a consumer include Apple and Microsoft product launches where they do a lot of push strategies, e.g. getting product to retailers, salesman training, sales incentives, etc., and a lot of pull, heavy consumer advertising, launch events (pr), consumer sales promotions, etc. Movies are another example where they heavily advertise, use positive review to stimulate consumer interest, tie-in promotions with retailers like fast food chains, related product sales like toys or CDs, etc. Can you think of another example of a product that has embraced the IMC concept based on your observations as a consumer?
According to Porter, what determines the level of competitive intensity in an industry?
What is concurrent engineering?
Ques: What do you consider to be the challenges facing operations managers today? 1. Interfacing with other managerial functions 2. Dealing with increased rates of change
Performance problems seem all too common in your workplace. People don't seem to be putting forth the needed effort, and interpersonal conflict on the work teams seems to be a cons
First Printing has contracts with legal firms in San Francisco to copy their court documents. Daily demand is almost constant at 12,500 pages of documents. The lead time for paper
Illustrate how to effectively and efficiently report on the scope of a project to the different stakeholder groups • Use figures and tables to provide examples • Show calcula
1. Choose an organisation with which you are either interested or familiar (you could select to look at an area of your own or you could look at another organisation where informat
In terms of developing the project plan, identify which, if any, of the project steps are more integral to the project plan than any others. Support your response
If all you knew about a production system was that total daily output was 400 units and the total labour necessary to produce the 400 units was 350 hours, what kind of productivity
a budget is using which manager who is using spreadsheet software to prepare department budget is using which managerial skills according to Katz/1.human/ 2.technical/3.conceptual/
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