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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
CONCEPT AND NEED FOR INFORMATION: Information emanates from all human activities and achievements; both individuals and corporate bodies are involved in the creation of infor
Audio-Visual Materials: Audio-Visual Materials No comprehensive bibliography exists at present for identifying and selecting useful audio-visual materials. One series of inde
Locus of Control Many people see themselves as very much in control of their lives. From them some see themselves as not being in control of the events which is happening aroun
QUESTION 1 (a) Define 'A Group' and with the help of a diagram explain the different stages in 'Group Development' (b) Explain the characteristics of an 'Effective Team'
LOCATING RESEARCH REPORTS: While review of literature you should explore and get acquainted with relevant key words and major subject heading, Be flexible and thin
understand the prospect for growth in global services
EXPERIMENTAL RESEARCH: One of the other method used in research is Experimental Research. Meaning and Characteristics Experimental research is concerned with ca
Question 1 (a) What do you meant by the 'Language of Television'? (b) List the audiovisual components you would use to explian a video sequence and describe how each compo
Circulation Area in library building-library management The stack rooms, issue and return counter and public catalogue constitute the circulation area. Along with the readin
Question 1 Corporate Banking represents the wide range of banking and financial services provided to domestic and international operations of large local corporates and local oper
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