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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Choice of an inner form for a library catalogue: As can be seen from the foregoing discussions of the inner forms of a library catalogue, no particular inner form would effect
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Housing Star t This is the beginning of the construction of a new housing unit. Housing starts are used as an indicator of economic development, since if there is raisi
Selection Procedure: There can be two sets of operations in the selection of periodicals: those relating to continuing titles, and those relating to new titles. i) Continuing
A big multinational company wishes to employ a PR manager for all its PR activities. a) What according to you would be the advantages and disadvantages of having its own PR dep
Need for Technical Processing: The need for technical processing has been brought about by a number of reasons/factors. They are: 1) Accelerated growth of information r
Question 1: Which one of the different approaches to organisation and management would you select as most relevant to the analysis of a particular work situation in the tourism
The project ‘Syringe Management Plan' is created to protect the community against misplace of syringe that causes accidental needle injury. This project is introduce as there is no
Drawbacks There are certain drawbacks and disadvantages also in centralization of processing. 1) Some libraries may not be able to afford the operational costs involved.
Negotiation Skills Negotiation is an interactive process between two or more parties seeking to find common ground on an issue or issues of mutual interest. Negotiation is als
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