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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Writing a contract Most commonly used contracts are developed from earlier contracts that are subsequently modified to fit the situation in hand. Organisations usually have a
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Question 1 Communication is the lifeblood of a business organisation. Explain the role of communication in Business. What are the various barriers to communication? Meaning
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QUESTION 1 (a) What is ergonomics? How would you identify ergonomic problems and what kind of workplace problems can ergonomics solve? (b) How would you improve the design o
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QUESTION 1 What standards of ethics and integrity would you recommend for an organization that go beyond obeying the law and why? QUESTION 2 (a) Briefly set out the
Field Sources: Include living persons who have the knowledge about or have been in intimate contact with social conditions and changes over a considerable time. These Peopl
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