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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
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Architecture of library building in library management Library activity is a specialised activity and it should be designed so as to carry out this activity efficiently in a
Question 1: (a) Describe the five principles of bureaucratic management put forward by Max Weber. (b) Elaborate on the advantages and disadvantages of bureaucratic manageme
Government has decided to construct a tunnel via le Pouce Mountain to provide an alternative access to Port Louis for road users coming from the east. Assuming that roads on both s
Usage in the Context of Library and Information Services: In library and information science, there is, however, no need for making such distinction between data and informati
Relation to other Terminologies in Library Science: Classification is a vital discipline in the field of library and information science and pervadesall the other sub-fields o
Tender System: In the tender system, each list of books selected is sent to a number of booksellers who are requested to quote their lowest price for each book. The orders are
T ools and techniques used for quality planning Let us now see some of the tools and techniques used for quality planning. They are: C ost /benefit analysis: This is an
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