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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Cumulative Index Work: As the name suggests, it pertains to noting by entering down the announcement of cumulative index followed by entering the receipt of cumulative index
Probability Sampling: Probability sampling involves the use of random selection process to select a sample from members or elements of a population. The goal of probabi
QUESTION (i) State and explain fully the Capital Asset Pricing Model (CAPM) (ii) An asset X has an expected return of 20%. The risk free rate is 6%. Find the expected return
A key to success in a global knowledge economy Knowledge is the key to success. Organisations have to appreciate the competitive advantage of knowledge. Knowledge acquired has
Functional Organisation: The library is expected to take care of selection, acquisition and storage of documents. The documentation/information centre, in collaboration with t
WHAT IS A RECORD FORMAT THAT DIVIDES THE RECORD INTO SECTIONS?
Visual Aids These are the tools for gaining and sustaining audience attention when presenting oral representation. Visual aids provide concrete support for your ideas and keep
Drawbacks Pooling up the necessary funds to opt for centralized cataloguing may be difficult for some libraries. Because of local variations it may be difficult to go
Subject Access to OPAC The typical OPAC interaction process requires the matching or crude translation of user vocabulary to system vocabulary. It became apparent that the am
QUESTION Today, there are a wide variety of tools and techniques that have been designed to help companies and their people produce their products better and more efficiently.
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