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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
define
Definition: A periodical is defined as "a publication issued in successive parts usually at regular intervals and as a rule intended to be continued indefinitely" by A.L.A. Gl
written assignment
Functional Organisation: The library is expected to take care of selection, acquisition and storage of documents. The documentation/information centre, in collaboration with t
Primary Sources These are materials, which are the most authentic and original. They usually take the form of a a monograph, journal article, dissertation, report or a paten
Microform Reading Equipment -LIBRARY EQUIPMENT-LIBRARY MANAGEMENT Some aspects of microform reading room and storing equipment are already discussed above. You are going t
QUESTION (a) Derive and explain the Capital Market Line. Make and state all necessary assumptions (b) Explain clearly how you would test for- (i) the size effect (ii)
SOURCES OF CLASSIFICATION TERMINOLOGY: The following are sources for classification terminology : a) ALA Glossary of Library Terms; 1956 b) BLISS (H E), Bibliographic Cl
BINDING ORGANISATION AND MANAGEMENT: If we consider the practice in various libraries, we can conclude that there is haphazard organisation of binding in most of the librarie
Problem 1 (a) Describe the concept of Corporate Social Responsibility (CSR) and explain the forms and purpose of CSR as practiced by most organizations. (b) Illustrate with
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