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(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of
i. PR and marketing and ii. PR and advertising.
(b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, Explain the steps needed for activating a PR campaign. Use a relevant example to describe the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
MARC and the Subject Approach The concept of MARC (Machine Readable Catalogue) has brought in a new era in the field of library and information services. MARC stimulated the
QUESTION 1 What are the main steps involved in implementing S&OP as part of an ERP implementation? QUESTION 2 The ERP project schedule is the basic control tool used to
Groupthink This is a condition where group pressures for conformity prevent the group from critically evaluating alternative viewpoints. The classic example of groupthink, the
Question: "According to Lewin, change underlies the modification of those forces that keep a system's behaviour stable" (a) Why do people in organisations at times prefer t
INFORMATION CENTRES AND DATABASES: A, organisation selects, acquires, stores, organises a--retrieves specific documents to meet users' requirements, (ii) announces, abstr
written assignment
Online Database Services: We shall be referring to online databases. Most of the well-known indexing and abstracting services are now available both in the print form and in t
Question 1 Write about the Namma Angadi event. Explain the processes responsible for making the events happen Question 2 Write a long note on event interaction Question 3
Definition of Library Classification: Having understood the meaning of classification in library science, let us now go through a few well-known definitions of library classif
Question: In recent decades, tourism has emerged as one of a small group of service industries that increasingly dominate the global economy. However, the structure and sig
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