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Techniques of CVP Analysis
The CVP analysis deals with the price costs structure and the sales volume and identifies the profit figure with one or other combination of these variables . the key elements in the CVP analysis are selling price sales volume variable cost per unit total fixed costs and the sales mix (if the firm is dealing with more than one product at a time ).there are two basic techniques of CVP analysis these are :
1) The contribution margin analysis
2) Profit volume ratio
3) The break even analysis .
Full cost or mark up pricing or cost plus pricing method: In this method the marketer estimates the total cost of producing or manufacturing the product and then adds it a mar
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