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Consider this: Lee Peterson has invented a new product that detects water leaks due to broken pipes and sends out an alarm similar to a smoke alarm. However, Lee has very little personal money to invest in this new product. He finally raised enough money to enter the market and began to experience some success. The product was not patentable because it was too similar to other existing technologies. Major corporations saw his success and have now entered the market with competing products. Provide your perspective on this scenario, and discuss the probable destiny of Lee Peterson's company
How can product development costs be minimized by entering the market late
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