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Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
a. The overall strategy
b. Characteristics of the target market
c. Why that target market is attractive
d. The positioning strategy
Paper should be 2-3 pages in length
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Jabus and Kelsey are a married couple with no children. Each earns $120,000 per year, and their combined household adjusted gross income is $240,000. Anthony and Caitlin, who are m
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