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Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
a. The overall strategy
b. Characteristics of the target market
c. Why that target market is attractive
d. The positioning strategy
Paper should be 2-3 pages in length
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1. What is a serial entrepreneur? Is this a new phenomenon? 2. What does it take to be a successful serial entrepreneur? 3. Steve Chen, former PayPal engineer who co-founded
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