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A company's sales potential would be equal to market potential when which situations exists?
a. Industry marketing expenditures approach infinity for a given marketing environment.
b. The market is nonexpendable.
c. The company gets 100 percent share of the market.
d. The marketing expenditure of the company is reduced to zero
What are the market forecasting methods for predicting demand levels? Market forecasting methods for predicting demand levels: a. Survey or sample of buyer’s intentions pr
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