Question:

(a) The findings of Parasuraman et al have demonstrated that there are gaps in the service delivery leading to several misunderstandings between customer expectations and management conception.

Explain the different service delivery gaps and how to overcome them.

(b) The International Organisation for Standardisation (ISO) promotes the development of standardization and related activities in the world with a view to facilitate international exchange of goods and services and to develop cooperation in the spheres of intellectual, scientific, technological and economic activities.

Describe the development process, features involved and importance of standards in the daily life of the members of public and the business community.