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Demand analysis
Demand analysis is undertaken to forecast demand, which is a fundamental constituent in managerial decision-making. Demand forecasting is of important because an estimate of future sales is a primer for preparing production schedule and employing productive resources. Demand analysis helps the management in identifying factors that increase the demand for the products of a firm. Therefore, demand analysis and forecasting is of prime significance to business planning.
What is the role of scarcity in management decisions-making
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