Explain the concept of newsworthiness in the field of pr, Financial Management

Assignment Help:

Question 1:

(a). A big multinational company wishes to employ a PR manager for all its PR activities. What according to you would be the advantages and disadvantages of having its own PR department versus a consultancy firm?

(b). Advise management whether it would be cheaper to employ an in-house PR manager rather than appoint a consultancy firm.

Question 2:

(a) Define "news" and explain the concept of newsworthiness in the field of PR.
(b) The government of Mauritius is introducing a new and modern system of transport for the general public i.e. the monorail. 

Write a press release in around 200-250 words to be distributed to the press for this event. You may make your own assumptions. The release should be set out in the correct format.


Related Discussions:- Explain the concept of newsworthiness in the field of pr

Income statement, Income Statement A formal statement of the parts...

Income Statement A formal statement of the parts used in determining an organization net income that is called profit and loss statement. The several categories reported

Classification of budgets, CLASSIFICATION OF BUDGETS Budgets can be ca...

CLASSIFICATION OF BUDGETS Budgets can be categorized on the basis of several bases.  There are three important bases for classifying budgets.  They are - functions, time, and

Ratio calculations from financial statements, Ricardo Martinez has prepared...

Ricardo Martinez has prepared the following financial statement projections as part of his business plan for starting the Martinez Products Corporation.  The venture is to manufact

What do you signify by organisation of finance function, Q. What do you sig...

Q. What do you signify by Organisation of Finance Function? Describe the functions of Financial Manager. Ans. Organisation of Finance Function: - Organization of finance functi

Define and discuss indirect world systematic risk, Define and discuss indir...

Define and discuss indirect world systematic risk. The indirect world systematic risk can be illustrated as the covariance among a nontradable asset and the world market portfo

Treasury auction cycle, The treasury auction cycle constitutes weekly...

The treasury auction cycle constitutes weekly auctions in case of 3-month and 6-month bills and auction for every fourth week in case of yearly bills. These are f

How does the net present value relate to value of the firm, How does the ne...

How does the net present value relate to the value of the firm? The net present value is the dollar amount of the amend to the value of the firm if the project under considerat

What are the failure of mergers and takeovers, Failure of mergers and tak...

Failure of mergers and takeovers Failure of mergers and takeovers Poor strategic plan will result in slow or failed integration. Integra

How much more return is appropriate for common stock, Given that risk-avers...

Given that risk-averse investors demand more return for taking on more risk when they invest, how much more return is appropriate for, say, a share of common stock, than is appropr

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd