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Pharma Blitz develops and markets new technological products to be used in health care. The development of a new product operates as follows. When a new technology meets the requisite market potential, a new patent is filed. Patents are granted for a period of 12 years starting from the date of filing and expire after that. Once the patent is filed, the new
Technology is developed at one of its three independent development centres, and is then launched to the market. Each product is developed at only one center, and each center can only develop a single patented technology at a time. Once a center becomes available, it immediately starts working on the next patented technology that is waiting to be developed, if there is any. On average, Pharma Blitz files a new patent every 5 months (with standard deviation of 5 months). The average development process lasts 12 months (with standard deviation of 24 months).
Discuss the six steps in the Marketing Research process and relate to any company/product/service that you know or are familiar with.
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