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McDonald's Corporation, the world's largest fast-food restaurant chain, with 2010 revenues of $24 billion,has recently been on a "roll." Its shareholder value has more than doubled between February 2006 and February 2011. Using the Internet or library sources, evaluate the quality of the corporation in terms of management, the board of directors, and shareholder activism. Are the issues you list favorable or unfavorable for cound corporate governance?
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Why do you think many firms are experiencing an increase in their levels of outsourcing?
Choose at least one of McDonald's competitors and discuss its position relative to McDonald's. Comment on McDonald's prospects of success against this competitor.
Briefly describe McDonald's value chain and discuss how information systems facilitate each component in the chain. How could information technology improve your next trip to McDon
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