Explain selling verses marketing concept, Operation Management

Assignment Help:

Explain Selling Vs Marketing Concept.

Selling Vs Marketing Concept: The concept of selling is a management orientation which assumes that consumers will normally not buy sufficient of the company's product unless they are approached along with a promotional effort and substantial selling.  The marketing concept is a management orientation which holds that the key task of the organisation is to find out the needs, wants and values of a target market and to adopt the organisation to deliver the needed satisfaction more efficiently and effectively than its competitors.

* Selling focuses on the requirements of the seller whereas marketing focuses on the desired of the buyer.

* Selling is preoccupied along with the seller's require to convert his goods in cash, while marketing lays emphasis on satisfying the desired of the customer by means of the product.

* Marketing is the other name for selling with the inference that this is a long-haired method.

* Marketing is a more costly way of selling.


Related Discussions:- Explain selling verses marketing concept

What was jimmy efficiency, 1) Jimmy runs a business in his basement that sp...

1) Jimmy runs a business in his basement that spin aligns and marks golf balls with logos for tournaments. The automated machine goes through three serial steps; the first step tak

Airline implementing a policy that need to buy second seat, Answer the foll...

Answer the following questions: 1. what are the pros and cons of an airline implementing a policy that heavier customers need to buy a second seat? Research an airline and provide

Employee involvement will enhance decision making quality, As OB practition...

As OB practitioners we know that emotions form preferences before we consciously evaluate those choices and this impacts the quality of the decisions made at the company. The presi

What are the pros and cons of cumulative voting, Discuss the pros and cons ...

Discuss the pros and cons of cumulative voting vice regular voting for Directors of a company. Why would a company choose one over the other? Who benefits from each type: sharehold

Describe the lewin''s change process, Question 1: Change is often resis...

Question 1: Change is often resisted because of the uncertainty and ambiguity it creates, the concern that it might not be in the organisation's best interest. (i) Discuss

Explain asset has negative risk, Suppose rf is 5% and rM is 10%. According ...

Suppose rf is 5% and rM is 10%. According to the SML and the CAPM, an asset with a beta of -2.0 has a required return of negative 5% [= 5 - 2(10 - 5)]. Can this be possible? Does t

Explain what should morgantown''s promotional objectives be, How might you ...

How might you describe furniture buying using the purchase decision process described in Chapter 5? How might each of the elements of the promotional program influence each stag

Explain differences between management and leadership, Suppose you realize ...

Suppose you realize one day that you are dissatisfied with your job. What might you do to improve your situation? What are the basic differences between management and leadership?

Explain operating a business in an ethical manner, Operating a business in ...

Operating a business in an ethical manner takes time, effort and commitment. What are the key elements to a company having successful organizational ethics? What can we do as manag

Competitive priorties, explain basic competitive priorities considered whil...

explain basic competitive priorities considered while formulating operations strategy by a firm?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd