Explain selling verses marketing concept, Operation Management

Assignment Help:

Explain Selling Vs Marketing Concept.

Selling Vs Marketing Concept: The concept of selling is a management orientation which assumes that consumers will normally not buy sufficient of the company's product unless they are approached along with a promotional effort and substantial selling.  The marketing concept is a management orientation which holds that the key task of the organisation is to find out the needs, wants and values of a target market and to adopt the organisation to deliver the needed satisfaction more efficiently and effectively than its competitors.

* Selling focuses on the requirements of the seller whereas marketing focuses on the desired of the buyer.

* Selling is preoccupied along with the seller's require to convert his goods in cash, while marketing lays emphasis on satisfying the desired of the customer by means of the product.

* Marketing is the other name for selling with the inference that this is a long-haired method.

* Marketing is a more costly way of selling.


Related Discussions:- Explain selling verses marketing concept

Productivity boundary and operating efficiencies, Productivity Boundary and...

Productivity Boundary and Operating Efficiencies In an alternative approach, Porter (1996) attempts to resolve the issue of trade-offs by introducing the concept of a producti

Explain the factors determining the sequencing of jobs, Question : (a) ...

Question : (a) Show how operations management can contribute to the success of an organization. (b) Explain the factors determining the sequencing of jobs. ( c) A machin

When the lrac curve slopes downward over the relevant range, In which of th...

In which of the following situations would consideration of the minimum efficient scale of operation suggest that the market should be served by a large number of small firms to mi

Why service adds value to a business products and customers, Service is the...

Service is the last activity in the Value Chain. Explain how service adds value to a business products and customers.

Find required return on similar risk bonds, Bond validation-Semi-annual int...

Bond validation-Semi-annual interest. Find the value of a bond maturing in 6yrs. with a $1,000 par value and a coupon interest rate of 12% (6% paid semi-annually) if the required r

Explain how survey have been more useful, 1. Using a cause and effect diagr...

1. Using a cause and effect diagram (Fish-bone chart), Scatter Diagram, flowchart or Statistical Process control chart, analyze the data and present conclusions. 2. How could th

Explain why is it important to continuously update, Why is it important to ...

Why is it important to continuously update the implementation and communication of a strategic plan?

Assets and liabilities, The Dominos pay their household bills and everyday ...

The Dominos pay their household bills and everyday expenses from their joint chequing account, which has a current balance of $4,200. They both opened Tax Free Savings Accounts and

What are the advantages of the demand management strategies, What are the a...

What are the advantages of the demand management strategies? The advantages of the demand management strategies are as illustrated here: a. While ‘off peak’ quite than contr

Grumbling and unhappiness regarding arrangement changes, You are the manage...

You are the manager for ABC Company. You are planning to change the arrangement and design of the offices and work stations on your floor. This means your employees will have to re

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd