Explain selling verses marketing concept, Operation Management

Assignment Help:

Explain Selling Vs Marketing Concept.

Selling Vs Marketing Concept: The concept of selling is a management orientation which assumes that consumers will normally not buy sufficient of the company's product unless they are approached along with a promotional effort and substantial selling.  The marketing concept is a management orientation which holds that the key task of the organisation is to find out the needs, wants and values of a target market and to adopt the organisation to deliver the needed satisfaction more efficiently and effectively than its competitors.

* Selling focuses on the requirements of the seller whereas marketing focuses on the desired of the buyer.

* Selling is preoccupied along with the seller's require to convert his goods in cash, while marketing lays emphasis on satisfying the desired of the customer by means of the product.

* Marketing is the other name for selling with the inference that this is a long-haired method.

* Marketing is a more costly way of selling.


Related Discussions:- Explain selling verses marketing concept

Create an is strategy for an organisation, 1. Create an IS strategy for you...

1. Create an IS strategy for your organisation.  2. Give examples of the Data, Information and Knowledge that are used in your organisation. 3. How would the idea of sustaini

Explain implement any change in strategy, 1. Describe how you think the hot...

1. Describe how you think the hotel's management will: (a) make sure that the way it manage the hotel is appropriate to the way it competes for business; (b) implement any change i

Explain describe your findings as frequencies, Poll a small sample of class...

Poll a small sample of class members, work associates, or friends and ask them to answer the following in a paragraph or two: "What are your career aspirations for the next five

Explain important characteristics of the human service model, What are the ...

What are the 2 most important characteristics of the human service model?

Explain protocols are important in medicine, Protocols are important in med...

Protocols are important in medicine. We use them anytime that a particularly important process needs to be completed in a sequential way for the benefit of our patients. What is yo

Typical financial performance measures, Typical Financial Performance Measu...

Typical Financial Performance Measures  Profitability - Profit margin, return on capital invested, return on equity Liquidity - Current ratio, cash position, working ca

Explain common-size financial statement, What is a "common-size financial s...

What is a "common-size financial statement" and how would it assist you to manage your business successfully?

Explain annual demand for an airport metal detector, ABC distributors has a...

ABC distributors has an annual demand for an airport metal detector of 1,400 units. The cost of a typical detector to ABC is $400. Carrying cost is estimated to be 20% of the unit

Explain system for evaluating the productivity, As the administrative manag...

As the administrative manager in a law office, you have been asked to develop a system for evaluating the productivity of the 15 lawyers in the office. What difficulties are you go

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd