Explain selling verses marketing concept, Operation Management

Assignment Help:

Explain Selling Vs Marketing Concept.

Selling Vs Marketing Concept: The concept of selling is a management orientation which assumes that consumers will normally not buy sufficient of the company's product unless they are approached along with a promotional effort and substantial selling.  The marketing concept is a management orientation which holds that the key task of the organisation is to find out the needs, wants and values of a target market and to adopt the organisation to deliver the needed satisfaction more efficiently and effectively than its competitors.

* Selling focuses on the requirements of the seller whereas marketing focuses on the desired of the buyer.

* Selling is preoccupied along with the seller's require to convert his goods in cash, while marketing lays emphasis on satisfying the desired of the customer by means of the product.

* Marketing is the other name for selling with the inference that this is a long-haired method.

* Marketing is a more costly way of selling.


Related Discussions:- Explain selling verses marketing concept

Operations and supply chain management, Operations and Supply Chain Managem...

Operations and Supply Chain Management XYZ Inc distributes and sells tyres. While most of XYZ's sales come from earthmover and industrial tyres, they also stock and sell a ver

Find the slope as well the intercept of the trend equation, Demand for a su...

Demand for a surgical procedure at St. Elsewhere Hospital has increased steadily over the past few years: Year 1 2 3 4 5 Heart Transplants 45 50 52 56 61 Use the

Explain shipping alternative would you recommend, A manager must make a dec...

A manager must make a decision on shipping. There are two shippers, A and B. Both offer a two-day rate: A for $536 and B for $525. In addition, A offers a three-day rate of $464 an

Explain total factor productivity and labor productivity, A manufacturing c...

A manufacturing company would like to measure total factor productivity and labor productivity. Given the following data for the last 3 years, find the total factor and labor ratio

Inventory management, How goods and service different affecut the following...

How goods and service different affecut the following operation management function of ogqnization

Explain ethical dilemma, Ethical Dilemma CRM: Targeting or Discriminating? ...

Ethical Dilemma CRM: Targeting or Discriminating? Are they ethical? Why or why not.

Explain what implications does that fact have for managers, The resource-ba...

The resource-based model identifies four criteria that firms can use to evaluate whether particular resources and capabilities are core competencies and can, therefore, provide a b

Describe the importance of the calculation, Discuss the importance of the c...

Discuss the importance of the calculation and interpretation of ratios, to complete an effective financial ratio analysis?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd