Explain selling verses marketing concept, Operation Management

Assignment Help:

Explain Selling Vs Marketing Concept.

Selling Vs Marketing Concept: The concept of selling is a management orientation which assumes that consumers will normally not buy sufficient of the company's product unless they are approached along with a promotional effort and substantial selling.  The marketing concept is a management orientation which holds that the key task of the organisation is to find out the needs, wants and values of a target market and to adopt the organisation to deliver the needed satisfaction more efficiently and effectively than its competitors.

* Selling focuses on the requirements of the seller whereas marketing focuses on the desired of the buyer.

* Selling is preoccupied along with the seller's require to convert his goods in cash, while marketing lays emphasis on satisfying the desired of the customer by means of the product.

* Marketing is the other name for selling with the inference that this is a long-haired method.

* Marketing is a more costly way of selling.


Related Discussions:- Explain selling verses marketing concept

Explain what does ethical egoism believe, What does ethical egoism believe ...

What does ethical egoism believe we should embrace as a cocept for living? How alien is this to Christian worldview? How does Ayn Rand argue the benefits of this concept? What does

Explain switching to a new system of billing, Suppose you are the manager o...

Suppose you are the manager of an accounts receivable unit in a large company. You are switching to a new system of billing and record-keeping and need to train your three supervis

Explain what sales would you predict for the first quarter, The following t...

The following table shows a tool and die company's quarterly sales for the current year. What sales would you predict for the first quarter of next year? Quarter relatives are SR1=

Explain how is the search industry changing, How is the search industry cha...

How is the search industry changing? What forces seem most likely to bring about major change to the industry within the next three to five years?

Explain medical facility does mris for sports injuries, A medical facility ...

A medical facility does MRIs for sports injuries. Occasionally a test yields inconclusive results and must be repeated. Using the following sample data and n = 195. SAMPLE 1 2 3 4

Explain consideration doing business in china, I need an article with answe...

I need an article with answers to the following: Consideration doing business in China. You are an American company wanting to expand into China. Your management has asked you to d

Explain ability to pay, What are three considerations in the wage determina...

What are three considerations in the wage determination criterion "ability to pay"? Why, by itself, can't the ratio of labour cost to total cost always be the formula of a company'

Formulate the subsequent problems, Formulate the following problems:B.7; B....

Formulate the following problems:B.7; B.8; B.10; B.11 and B.17. Do not solve

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd