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Which of the following is not a criterion used in forming segments?
Potential for increased profit
Similarity of needs of potential buyers within a segment
Competitive position
Potential of marketing action to reach a segment
Simplicity and cost of assigning potential buyers to segments
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Differentiate between avoiding a risk and accepting a risk. Indicate the implications to your project that each might have.
Outline the considerations for choice of location and the criteria for good layout?
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i need calculated examples using the methods of plant location evaluation.how are they calculated?
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