Explain points-based incentive program, Operation Management

Assignment Help:

Like other large airlines, Global Airlines has a points-based incentive program. Customers who who join Global's FreeMiles program earn points by purchasing tickets from Global or by using their member number when purchasing goods and services from the Global's business partners (hotels, rental-car companies, florists, and even movie-rental companies). The points can then be put toward the purchase of tickets for future flights.

You work in the office that runs this program. Lately, some of Global's business partners have been grumbling that they are not getting enough business through this program. These are companies with big name recognition, and they feel they should be getting more for letting Global use their names to attract frequent flyers.

So your boss directs you to design an email for the FreeMiles members announcing a special promotion that will generate more business for your partners. You will be offering your readers an opportunity to earn up to 25,000 bonus miles if they register for the promotion. Once they have registered, the number of purchases they make from your non-airline partners in a designated two-month period will determine how many bonus miles they will get. They will earn 1,000 extra miles per separate purchase, up to 25,000 miles. (Readers will find what "separate purchase" means when they go to the registration website.)

Carefully consider the persuasive, logistical, and visual elements to include and then write a message.


Related Discussions:- Explain points-based incentive program

Compute sample size to confirm or not the findings, If a pilot test reveale...

If a pilot test revealed 45% perceived poor service quality, and we decide the interval range is + 10 percent with a 95% confidence level, what is the calculated sample size to con

Explain how might you use quality tools to determine, a) Determine the valu...

a) Determine the value of the p-bar, the mean fraction defective. Then determine the control limits for the p-chart using 99.73% confidence level (3 standard deviations). Is this p

Explain the specific human resources concerns, Describe the specific human ...

Describe the specific human resources concerns (competencies, labour economics, legal & regulatory systems, labour relations & unionization, and cultural norms) for one chosen coun

Describe the ethics of continuing to do business, Assume you are a manager ...

Assume you are a manager of a large heavy equipment manufacturing company. Your company currently outsources the manufacturing of a specialized piece of equipment to a firm in anot

Explain functions and objectives of trade unions, Explain functions and obj...

Explain functions and objectives of trade unions. Functions and Objectives of Trade Unions: The functions of trade unions are: (i) The provision of friendly services which

Benchmarking - performance and productivity measures, Benchmarking - Perfor...

Benchmarking - Performance and Productivity Measures Benchmarking is the practice of comparing business practice and in particular performance between companies. It has become

Explain interpret the meaning of the p-value in this problem, Initially, th...

Initially, the mean turnaround time for a stress test was 68 hours. After incorporating changes into the stress-test process, the quality improvement team collected a sample of 50

Explain units of output per dollar of input, A hamburger factory produces 4...

A hamburger factory produces 40,000 hamburgers each week. The equipment used costs $5,000 and will remain productive for 4 years. The labor cost per year is $9,500. a. What is the

Describe how problems can arise with a functional structure, As organizatio...

As organizations grow and differentiate, problems can arise with a functional structure. Describe and explain the problems that may arise and how organizations may respond.

Intervention - types of managerial tactic, Intervention - Types of Manageri...

Intervention - Types of Managerial Tactic This is where a manager is delegated authority to implement change. Current performance is measured against a standard which illustra

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd