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impressive portfolio includes some of the strongest brand names in the world. Additionally, P&G must study its consumers, use long-term perspectives, employ product innovation and quality strategies to remain ahead of their competitors.
1.) What are some of the challenges and risks associated with being the market leader in so many categories?
2.) With social media becoming increasingly important and fewer people watching traditional commercials on television, what does P&G need to do to maintain its strong brand images?
Eric Johnson (using data from Problem 1.6) determines his costs to be as follows: • Labor: $10 per hour • Resin: $5 per pound • Capital expense: 1% per month of investment • Energy
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