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impressive portfolio includes some of the strongest brand names in the world. Additionally, P&G must study its consumers, use long-term perspectives, employ product innovation and quality strategies to remain ahead of their competitors.
1.) What are some of the challenges and risks associated with being the market leader in so many categories?
2.) With social media becoming increasingly important and fewer people watching traditional commercials on television, what does P&G need to do to maintain its strong brand images?
An Electric Company estimates its demand trend line (in millions of kilowatt hours) to be D = 76 + 0.55 Q, where Q refers to the sequential quarter number and Q=1 for winter 2000.
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