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impressive portfolio includes some of the strongest brand names in the world. Additionally, P&G must study its consumers, use long-term perspectives, employ product innovation and quality strategies to remain ahead of their competitors.
1.) What are some of the challenges and risks associated with being the market leader in so many categories?
2.) With social media becoming increasingly important and fewer people watching traditional commercials on television, what does P&G need to do to maintain its strong brand images?
On companion website Read Case Study: Inquiring Minds Want to Know 1 Build the management-research question hierarchy. 2 What ethical issues are relevant to this study?
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