Explain could speed up a floor buffing machine, Operation Management

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Consider this situation: Joseph had an idea that he could speed up a floor buffing machine by putting a different motor on it. After about 25 tries he was able to make a buffer run much faster with a new motor and started his own company. Other companies began making competing products that were similar to Josephs design, but they were unable to improve their designs as fast as Joseph. Why might this be the case?

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