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Q. Explain about the vertical integration?
Backwards vertical integration a firm integrating backwards into its supply chain, the supplier included in a previous and a various stage of production or supply as an example, Ford Motor Company merging along with a car component supplier or manufacturer.
Forwards vertical integration a firm integrating forwards into its supply chain within the next and a various stage of production or supply, closer to its eventual customer as an example Ford Motor Company merging along with a car dealership for example, car retailer.
Why do successful firms conduct marketing research for their product and services?
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