1. Write an essay, in English, presenting how effective is the administration in the advertising campaign. The essay should be in computer, no more than 2 pages, double space.
THE ESSAY
It's a written product where ideas are clearly exposed, analyzed and commented in a clear and concise manner regarding a theme or subject which the writer wants to cover. Generally, it is very brief and superficial more so than an article or profound study. It usually contains an introductory paragraph, three or more paragraphs supporting the central theme and at the end, a closing paragraph or conclusion. All paragraphs in an essay carry a central idea (theme sentence) together with other secondary ideas which support, explain and amplify the central idea.
Notwithstanding that topics generally treated in essays were initially philosophical, they can embrace any category and normally do not include footnotes or reference notes. Its objective, rather than to impose solutions, is to bring them forward and to indicate possible solutions. An essay does not require that its reader be of a specific category or nature and its contents are normally clear and orderly (hypothesis, theme unfolding swiftly, conclusion and recommendations) and presents the authors opinion.
2. The students will design a print ad full page, full color for a newspaper, 3/4 for a magazine and 1/4 ad for phone book, for the new product created on Workshop Three. The students will include photos, slogan, titles, colors and a good typography for it.
3. The students will create a 60 seconds radio ad for the same product. They can present just the script, including instructions for special effects and music.
4. The students will create a 30 second television commercial for the same new product labeling. They will present the concept, including the script and "storyboard".
5. The students will create five (5) sales promotional strategies for this product.
6. The students will create a press conference to introduce the new label, as a public relation strategy, and will also present any other public relation strategy to support the new branding.