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Question 1:
a. Distinguish between Advertising and Public Relation?
b. Discuss the methods adopted by a Public Relation company in promoting the image of a destination in the eyes of prospective consumers?
Question 2:
A. Outline the market players and their roles in the tourism business?
B. Critically analyse how the models of business communications illustrated below represent consumer behaviour - ?
AIDA Models ( Awareness , Interest, Desire and Action) Howard-Seth Model Maslow Hierarchy of Needs Reference Groups
how do i calculate the actuarial gains or losses on the present value of plan obligations?
Engineering method These methods are based on the use of engineering analysis of technological relationship between inputs and outputs e.g. method studies and time and motion s
Advantages of participatory budgets Information from employees most recognizable with each unit’s needs and constraints is included. Knowledge spread amongst numerous lev
Differnetial cost analysis uses
a annual sales are 585000 unit. the purchase price per unit is $2. the carrying cost is 26% of purchase price of goods safty stock is 100000 units on hand two weeks are required fo
Full Service Recourse Factoring : In this kind of factoring the client has to bear the risk of default made through the debtors. There the factor had advanced funds against book de
Cash to debt service ratio Cash to debt service ratio also known as debt cash flow coverage ratio is an improvement over the interest coverage ratio and is calculated. The
what is Computerized Processing Systems
The Nature of Accounting Accounting is process of recording, analyzing, summarizing, and interpreting financial (money-related) activities to allow individuals as well as org
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