Directing (leading)

This is the function concerned with influencing organizational members to carry out their assigned roles and activities. This function includes motivation, leadership, communication and co-ordination. Motivation involves finding the incentives that satisfy the needs of employees and cause them to enthusiastically pursue organizational goals.

1. Leadership means the ability to influence the behaviour of other people to follow certain directions.
2. Communications is the process of gathering and transmitting information from and to all levels of the organization.
3. Coordination is the process by which the activities of organizational members are integrated to achieve goals most efficiently.