Question 1 -Though society as well as culture do not appear to be a part of business situations, yet they are actually key elements in showing how business activities will be conducted. Discuss

Question 2 -Deliberate the entry model adopted by McDonalds to build a presence in foreign markets. What are its limitations?

Question 3 -Market segmentation divides market into distinct subsets. Describe the purpose and bases of international market segmentation

Question 4 -Describe the meaning and benefits of e-marketing. Deliberate the various e-marketing approaches

Question 5 -List any 6 export promotion schemes. What are SEZs and how are they beneficial to international trades and marketers?

Question 6 -Describe multinational corporations. How is international marketing diversed from domestic marketing?