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a) An approx. 3% defect rate (i.e. 0.03 x 300m units) = 9m units per year.
b) A apparent definition of Quality Assurance should be awarded, e.g. the management process of guaranteeing (assuring) the consumer of a product's quality. This guarantee can be secured by meeting international quality standards such as the ISO 9000. QA is important to Durex for several reasons, including:
Any two valid factors, explained in the context of Durex, would warrant maximum marks.
c) An appropriate definition of TQM should be awarded: the belief in and process of removing inefficiencies and wastage in all forms of business activities, requiring the commitment of everyone in the business to achieve quality standards. Features of TQM that might help Durex to reduce its 3% defect rate include:
The Selling Process The four key elements that constitute the selling process are: (i) identification of prospective buyers, (ii) selection of the type of selling process to be
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