Define the term placement - methods of floating new issues, Finance Basics

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Define the term Placement - Methods of Floating New Issues

Under this method, issue houses or brokers purchase the securities outright with the intention of placing them with their clients afterwards. Here, brokers act as almost wholesaler selling them in retail to the public. Brokers would make profit in the process of reselling to the public. Issue houses or brokers maintain their own list of client and through customer contact sell the securities.

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