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Credibility - Customer Satisfaction and Service Quality
Involves trustworthiness, believability and honesty. It involves having the customer's best interests at heart. Contributing to credibility is: company name, company reputation, personal characteristics of the contact personnel and the degree of hard sell involved in interactions with the customer.
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Discuss the supply management's heightened concern for future acquisition needs - for example, capital equipment acquisition, supplies contract, standard commodity, etc.
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