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Credibility - Customer Satisfaction and Service Quality
Involves trustworthiness, believability and honesty. It involves having the customer's best interests at heart. Contributing to credibility is: company name, company reputation, personal characteristics of the contact personnel and the degree of hard sell involved in interactions with the customer.
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Needs to know how to run office affairs and to handle the paperwork of all customers as they come in each day, and take care of the work load of the employees as to setting up the
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