Creativity and its practical use in everyday situations, Dissertation

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The main purpose of this dissertation is to make ordinary people understand what creativity is and how it can be applied into the everyday. A complete literature review provides salient points on the ways and means of creativity throughout time. It deals with the misperceptions which surround the field of creativity and explains why these misperceptions exist. The literature discusses what is needed to remove these misperceptions and how ordinary people can become better at understanding the concepts of creativity. After the methodology has been established and described a comprehensive analysis is made of three creative methodologies. The analysis focuses on analysing the three chosen creative methodologies; Creative Platform, TRIZ and Lateral Thinking through four dimensions.

The analysis gives a better understanding of how important the use of creative techniques and tools is in order to create new and feasible ideas. Learning the techniques of creativity will make them become able to use their new applied skills and change their daily perceptions which control their lives. In order to see if ordinary people can be taught creative techniques chapter five works with the implementation of creative techniques which exist in the three creative methodologies. The chapter works with several problem statements where the creative techniques have been used in order to create successful results. The final chapter summarises the findings, comes forward with the conclusions and makes recommendations on how ordinary people can implement creativity in the everyday.


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