Creativity and innovation in a non-governmental organisation, Dissertation

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It can generally be deduced that Non-Governmental Organisations are usually focused on providing services and support the needs of different groups of people within the community. NGOs are functioning in an increasingly changing world with an increasing competition for resources. Hence they need to continuously redesign, adapt and reinvent themselves through the process of creativity and innovation (Ross & Segal 2002, Jaskyte & Kisieliene 2006). This dissertation aims at taking a single case study approach and analyses in depth one of the largest Maltese NGOs and seeks to answer the following: To what extent are creativity and innovation moving forward the NGO? How are creativity and innovation being fostered or inhibited? How are creativity as well as innovation perceived and considered? The research employs qualitative research which enables the researcher to be closer to the organisation and its members and explore its environment to gain a clear understanding of the culture and climate through observations, semi-structured interviews also document analysis. Results outline no common understanding amongst employees about the meaning of creativity. Definitions highlight divergent thinking, the practice of making something out of nothing and the association of creativity with manual and/or artistic work. Those who distinguish between creativity and innovation refer to the ‘usefulness' of innovation. Compromise on the importance of creativity and innovation is apparent throughout. Promoters and inhibitors of creativity and innovation at the organisation are outlined. Inhibitors include time constraints, heavy workloads, lack of funding and staff shortage. A lack of a structured format for the stimulation of ideas might keep employees back from suggesting ideas even in an open door ambience. A degree of risk taking, decision making and staff motivation, partnerships with social activities, other organisations and investment in training are amongst promoters of creativity and innovation.


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