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a) Describe what you understand by corporate identity in marketing.
b) Show how corporate identity is normally visibly manifested.
c) Management has delegated you the role of the team leader for a large corporate design project intended for a client specialized in the selling of luxury cars. Explain in details how you would carry out this project.
d) An organization normally invests in a solid corporate identity to tell its customer "we are here to stay" as well as to inspire quality and professionalism in all aspects of its business. Discuss five ways in which building a good corporate identity can help organizations to achieve this vision.
Suppose you take out a loan of $10,000, repayable by five equal annual instalments. The interest rate is 10% per year. (a) How much do you need to repay per year to the nearest ce
20 questions
You have just graduated from Stanford''s MBA program and have secured a position as a fund manager for a well known investment banking house. You have been given $300 million to m
What are the objectives of determinants of liquidity?
A tax rate of 20% has been introduced in the Frog Islands Republic. The value of Sun corporation is now 100.000€. Bright Star Co. debt has no changed. The required rate of return t
The East Coast Conglomerate Co (ECCC) a small manufacturing company is doing a risk management assessment and a total review of their insurance policies. They have asked you, know
What the implications of the pecking order theory?
Morningside nursing Home, a not-for-profit corporation, is estimating its corporate cost of capital. Its tax-exempt debt currently requires an interest rate of 6.2 perce
The higher the rate of interest the more likely you will elect to invest your funds and forego current consumption. Is this statement true or false?
3. Your firm has debt worth $200,000, with a yield of 9%, and equity worth $300,000. It is growing at a 5% rate, and its tax rate is 40%. A similar firm with no debt has a cost of
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