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a) Describe what you understand by corporate identity in marketing.
b) Show how corporate identity is normally visibly manifested.
c) Management has delegated you the role of the team leader for a large corporate design project intended for a client specialized in the selling of luxury cars. Explain in details how you would carry out this project.
d) An organization normally invests in a solid corporate identity to tell its customer "we are here to stay" as well as to inspire quality and professionalism in all aspects of its business. Discuss five ways in which building a good corporate identity can help organizations to achieve this vision.
Finance There are various ways of making a payment for M&A. Cash, stock-swap and combination of both. The hybrid paying method is commonly used method for most of organisations
X has 10 shareholders, each of whom owns 100 of its 1,000 outstanding shares of common stock (worth $100 per share). No other stock is outstanding. Determine whether the securiti
Calculating Cost of Equity. Bohannon Corporation''s common stock has a beta of 1.10. If the risk-free rate is 4.5% and the expected return on the market is 12%, what is the company
If the cost of debt is the lowest choice among financing options, would increasing our percentage of debt reduce our cost of capital?#
The Brazilian economy in 2001 and 2002 had gone up and down. The Brazilian "real" (R$) had also been declining since 1999 (when it was floated). Investors wished to
Risk means balancing between profitability and long-term growth. If a company looks at short-term goals, it may go in for profit maximization but it will find it difficult to susta
Corporate restructuring Corporate restructuring entails any fundamental change in a company's business or financial structure, developed to raise the company's value to shareho
Risk Aversion and the Equity Risk Premium Case Study On the advice of some of its wealthiest alumni, College has borrowed £15m on a 40-year inflation- linked loan. One year
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Hydra Multinational is a vast conglomerate firm involved in a wide array of business ventures ranging from satellite radio to cat food. One of its many divisions, a restaurant cha
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