a) Describe what you understand by corporate identity in marketing.

b) Show how corporate identity is normally visibly manifested.

c) Management has delegated you the role of the team leader for a large corporate design project intended for a client specialized in the selling of luxury cars. Explain in details how you would carry out this project.

d) An organization normally invests in a solid corporate identity to tell its customer "we are here to stay" as well as to inspire quality and
professionalism in all aspects of its business. Discuss five ways in which building a good corporate identity can help organizations to achieve this vision.