(a) Corporate Design can be defined as: ‘A corporate design is the official graphical design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, etc. The house style is created in such a way that all the elements are arranged in a distinguished design and pattern.' Would you define corporate design only in these terms? Please explain.

(b) Other terms are linked to corporate design, for example corporate identity. List 5 other terms related to Corporate Design.

(c) From the list you have given above Question 1(b) do explain each or give a definition of each

(d) Explain what you understand by the word Corporate Identity, and why is it important.