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Your company has a market share of 25%. The total market size is $100 million. Your contribution margin (the ratio of the contribution per unit over the price per unit) is 20%. Your variable cost is $16 per unit. You are thinking of hiring 10 more salespeople. The annual cost per salesperson (including salary and benefits) is $120,000. In addition, each salesperson receives as a bonus 10% of the sales he or she generates. How much should your market share increase to make this a profitable action? (Hint: To solve the problem you need to calculate the price per unit and then calculate the new contribution per unit that will reflect the added cost of the 10% bonus given to the salespeople.) You must show all calculations to receive credit
Why is it important to develop their products/services marketing plan in writing?
Pizza USA is a chain of pizza restaurants offers sit down and take out service. Part I as the customer: make a list of the attributes of a pizza delivery of pizza delivery that are
From "Matching Supply with Demand" - Cachon/Terwiesch Consider the baggage check-in of a small airline. Check in data indicate that from 9am to 10am, 255 passengers checked in.
What might the competitive advantage be for each of the following companies? a. EBay b. Southwest Airlines c. Starbucks d. Apple f. Facebook
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Ask quesThe Delicious Apple Company has orchards in Red City, Golden, and Macville Estimated amounts of apples to be available from the three orchards are the following: Red City
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