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Q1. A company selling widgets advertises through three types of media: print, television and internet. Recently the company has decided to increase its advertising budget by $100,000. In order to determine where the additional money should be spent, the company increased print advertising for a month by $5,000 and attracted 50 new customers. The following month, the print advertising was decreased back to its original level and television advertising was increased by $20,000 and attracted 175 new customers. In the third month, television advertising was decreased to its original level and internet advertising was increased by $2,500 and attracted 30 new customers.
1. Given this data, what can you say about where the $100,000 increase should go?
2. How would you check to determine if you made the correct decision? Q2. Suppose a company has a WACC of 10% and is considering a project that initially costs $40,000 and will return $15,000 after the first year, $20,000 after the second year and $10,000 after the third year. There are no additional returns or costs for this project.
1. What is the NPV of this project?
2. Should the company undertake the project?
unplandned change in inventory are coutned as investment spending by firms
While referring to the "EYE on YOUR LIFE" section on page 183 of the textbook, apply this concept to your life. Develop your own policy position on price floors and price ceilings.
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hi I just found an interesting problem on your page,(wood investments ... Mutch PLC) I would like to see the answer Could you please give me a quote for the answer?
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suppose that a persons wealth is kshs. 50,000 and her yearly income is kshs. 60,000. suppose further that her money demand function is given by Md = y(0.35-i) where i= interest
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