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Community Relations:
This is a sub function of commercial communication that focuses on the relationship between a company and its community. The community surrounding a company is made up in part by the organization employees, their families, and the local and regional government. Given the difficulty and importance of this population, community relations are vital in managing an organization's image.
Comparison Advertising:
This is a publicity planning in which an organization presents its product as significantly better than a competitor's product. An example of this planning would be Listerine comparing its plaque elimination powers to that of Scope.
The macro-environment of an organisation compromises of six-environmet. Identify and write two key points on each sub-environment.
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ORGANISATIONAL CHARTS A useful visual aid for showing the horizontal and vertical structure of an organisation is the organisation chart. An organisation chart is a graphic p
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