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Communication - Customer Satisfaction and Service Quality
Involves keeping customers informed in language they can understand and listening to them. It may mean the company has to adjust its language for different consumers - increasing the level of sophistication with a well-educated customer and speaking simply and plainly with a novice. It involves: explaining the service itself, explaining how much the service will cost, explaining the trade-offs between service, cost and assuring the consumer that the problem will be handled.
A study was done to examine whether the perception of service quality at hotels differed by gender. Hotels were randomly selected to rate service items on a 50point scale. The sum
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