When Workday opened in 2005, the company had no idea it would be regarded as the most successful IPO of 2012. The introduction of cloud computing into the HR and financial systems of corporations is now expanding into different service areas such as, data analytics. The Workday Big Data Analytics will allow customers who are integrated with Workday to make better-informed business decisions. This new aspect of the company is expected to reach its customers in 2013. When the company started it had a total of 310 corporate customers, which have been largely based in North America and Europe, butWorkday is eager to expand its customer base. Workday continues to develop their array of products/services, and indicates that "the next move is to become much more global" (Warren 1).The success of the company, in part, has beenmade possible by the co-CEOs, Aneel Bhusri's and Dave Duffield's great relationship and continued dedication to watch the company grow. This dynamic friendship,along with thesatisfaction the company brings to the employeesthrough stock options and extra incentivecompensation perquisites, the company continues to operate at a superior level. This is evident by the unprecedented pace of software updates Workday's customers receive, which sharpens the competitive advantage the company enjoys over its competitors that do not use cloud-based systems.Traditional system customers must have the hardware and software for an update that may take up to a year or two. Workday is pleased with the progress they have made andare lookingto the future to create more innovative ways to help companies use simple technology.