Introduction - Overview of the business idea. A clear outline of what you intend to present and why you are presenting it in your chosen method or style

Business Plan

A clear appropriate structure to the chosen business and suitable models and concepts applied. Realistic financial information providing a cash flow forecast for one year and clear breakeven projections

Analysis provided of the supporting market research you have collected.

Critical Evaluation

Appropriate application and contextualization of academic literature available to you to allow you to make reasoned Judgments that are supported by reasoned analysis of evidence for the need of the business and also a critical analysis by discussing the importance of the elements you used in your business plan. for example you have done an extensive financial analysis in your report. In your critical analysis part, you need to discuss the reasons for including this component in your business plan using various academic research/literature to support your arguments

Conclusion

Summary of the information provided which demonstrates a clear evaluation of the relationship between theory and practice.