Select an existing business that is dealing with, or has recently dealt with, a negative public relations situation involving business ethics. You may also use your own company. Consider the effect this negative public relations situation has had on the organization's strategy. Then write a white paper focusing on how this organization can alter their business strategy moving forward in a manner that demonstrates logical analysis and reasoned judgment.

Specific sections to your white paper should include:

• Define the audience and their concerns
• State the problem
• Provide a recommended solution to the problem
• Summarize the potential benefits and return on investment from your recommendation