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Question:
You are the Head of the Public Relations Department of an airline company. Your Chief Executive has asked you to make a presentation on crisis management to senior staff given the growing risk associated with the airline industry. Discuss the issues that you would consider in preparing this presentation and make sure that you cover all the areas of managing a crisis situation.
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Question 1: ‘Public Relations professionals must understand how public opinion is formed, how it evolves from people's attitudes, and how it is influenced by communication.' D
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