Analyse the role played and challenges faced by Large-Scale food manufacturers.

Large Scale Food Manufacturers - Role played, Challenges faced - Geographic diversification, Identify new customer needs and usages, Diversify sectors within current geographical markets, Explore new distribution channels, Invest in and support strong main brands, Out-compete and/or buy competitor brands, Concentrate on markets where the company's brands are on can be number one, Provide retailers with the chance to gain excellent margins on one's products