Research indicates that older employees are more satisfied with their jobs, are more committed to the organisation and possess more internal work motivation than their younger cohorts. Research also indicates that direct experience with older worker reduces younger workers' negative beliefs.

Days Inn and Home Depot have found that recruiting older workers is a win-win strategy.

Volkswagen of America has taken number of steps toward becoming an "age-friendly" employer. AARP (American Association of Retired Persons) has ranked it as one of the best employers for older workers. Nearly one-quarter of Volkswagen's US workforce is over the age of 50. It offers financial assistance for fitness expenses, counseling for work/family issues, and flexible schedule for older workers. Baptist Health South Florida, a health care provider is also attracting older workers. Beyond making jobs attractive, Baptist is also striving to make jobs more feasible for older workers. Two of Baptist's recruiters spend roughly one-fourth of their time helping older workers find jobs within the company that are less physically demanding.