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Advertising Agencies: Advertising agencies have proved to be very useful sources o f marketing research. Recently a large number of agencies have come onto the findings of the advertising researches for their clients. Advertising agencies sometimes publish reviews resumes and tests of marketing researches. The consumers behaviour consumption pattern and demographic features are generally revealed by these agencies.
Other sources: There are several other sources of marketing researches individual conduct their own researches which may be purchased by other institutions. Marketing association management associations and individual business houses have been conducting marketing researches for other researches. There are a large number of research organization in foreign countries which are selling their research findings to organizations requiring to known the outcome of their researches.
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Cannibalism This is refers to the reduction of sales in one goods caused by the introduction of another product, where both products are made by the similar organizations.
Ex Post Facto Design: One variation of the after only design is called the ex post facto design. This differs from the after only design because the experimental and control gro
1. What are the main political characteristics of organisations that need to be taken into Consideration in implementing a program of planned organisational change? Concisely outli
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