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Administration of Questionnaire:
Questionnaire and interview schedule require different skills and different considerations for their administration. In the following section you will learn in detail about the skills and different considerations in administration of questionnaire and interview schedule.
Self-Administered: Self-administered questionnaire can be distributed in number of ways. The most convenient procedure is to administer questionnaire to a group of respondents who complete the instrument at the same time. This approach has the advantage of'maximizing the return rate and allowing researcher to clarify any possible misunderstandings about the instrument.
Mailing Distribution: Questionnaires are often mailed to the respondents. The basic method for data collection through mail is transmission of a questionnaire,accompanied by a letter of explanation and a return envelope. The respondent then completes the questionnaire and mails back to the researcher.
standard form of L.P.P
Response Rate This is the percentage of responses generated through a direct marketing campaign.
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