A minimum level of sales-oriented activities that must be meet up by a salesperson in the given time period. An activity quota may need a salesperson to create a certain number of outbound calls, send some number of emails to prospective clients or submit number of statements of work. The quota is not characteristically based directly on a revenue figure requirement, but is connected to the events that lead to a sale being made.

Activity quotas are frequently used in circumstances in which salespeople have to contact prospective clients. The quota is developed to assure that the salesperson is making a least amount of effort to attract new clients, and employers may reward employees who exceed the activity quota as an incentive to put in more effort.