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Q. Case Study = Zara: The Technology Giant of the Fashion World
1. As completely as possible, elucidate the supply chain for Zara from raw materials to consumer purchase.
2. Argue the concepts of horizontal also vertical conflict as they relate to Zara.
3. Elucidate which type of vertical marketplace system does Zara employ? List all the profit that Zara receives by having adopted this system.
4. Does Zara experience disadvantages from its "fast-fashion" allocation system? Are these disadvantages offset by the advantages?
5. How does Zara add value for the customer through major logistics functions?
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