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You were just hired to work on training manuals for a multimillion-dollar retail company that produces ski equipment and accessories designed specifically for women. Instead of selling products through the Internet like their competitors, this organization sends their customers to the nearest retail store so they can actually try out the products.
You have prepared a new training manual that explains how to sell and market toward the intended female consumer that needs to be sent to all the retail stores. You need to write a letter to accompany the training manual to encourage each of the managers and store owners to use the materials to train their salespeople. You are concerned about using language that could sound sexist; therefore, you want to try to stay away from using her and she in your letter. The products are designed for women, but that does not exclude men from being customers.
With this issue in mind, write a letter explaining the importance of the training materials, what they are, and how they should be used. Be sure to describe the types of customers who would be looking for this type of equipment.
Describe an example of a service or product where reliability is the key factor in determining customer quality. How does, or should, your example company manage its products or services to generate maximum reliability?
describe the information processing tasks that computers can do better than people and tasks that people can do better
Analyze the arguments surrounding fair use discussed in Sony BMG Music Entertainment v. Tenenbaum and discuss how the finding in this case either supports or contradicts your own views in relation to fair use. Provide specific examples to support ..
your initial discussion thread to respond to your classmates. your grade will reflect both the quality of your initial
With the European Union facing economical struggles, What are some marketing and business problems affecting the European Union?
Take on the role of a product development manager. Develop a new toothbrush. Describe the features and benefits. What is the price? Who will be the target customer? Where will you sell the "new" toothbrush? Have fun and be creative with this assignm..
question 1 while many microbes provide a service to us many are extremely dangerous. thus far we have reviewed many
The 1400s marked a time of exploration and expansion for Europe. Identify and explain three developments that stimulated this age of exploration.
Assume that you are Chief Marketing Officer (CMO) in a newly founded apparel retailer. The board of directors is discussing ways to position the new company to gain competitive advantage.
Compare the “eight Things to Look for in a Franchise” on the Web page with the “Seven Basic Questions for a Prospective Franchisee” in the textbook. Discuss in detail the similarities and differences between the two.
"Your employees will soon be finishing their trial period and will be starting their regular job assignments. Your manager is concerned that they will continue to learn and grow on the job. He has asked you to develop a training program.
The point of the chapter-opening story of passenger deaths that accompanied the sinking of the ocean liner Titanic is that
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