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Write positioning statement for new gatorade product

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1. You have just joined Apple as the Brand Manager for the Apple Watch. You are reviewing their digital media plan. Explain 2 different types of Online Advertising (outside of social media) that you would expect them to be engaging in and what they would be doing.

2. Write out who you believe would be the target for the Apple Watch? Don't forget to cover all aspects of the target profile.

3. Gatorade is looking at launching a new protein enhanced beverage. It will be branded Gatorade, offer the same refueling benefit and great taste but now include protein. As the Marketing Manager, you need to outline some initial strategy insights as indicated below to present to your Strategic Business Unit Manager.

Outline the FAB for this new product.

4. Write the positioning statement for this new Gatorade product that will offer the same refueling benefit and great taste but now includes protein.

5. What would be a possible communication objective for Gatorades campaign to launch this new product?

6. If you were to develop a TV ad for this Gatorade launch what advertising appeal would you use AND what executional style would you recommend. Explain why for both the appeal and execution style you chose.

7. Outline the client responsibilities for developing this Gatorade ad AND outline the agency responsibilities for developing this ad.

Reference no: EM133280099

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