Reference no: EM132387156

Capstone Assignment -

This assignment is all about PUMA Company. Please include tariffs especially in China.

Review the comparison and contrast paper you wrote to the CEO in the case assignment. Next write your 10 - 12 page paper on the overall findings and recommendations, based upon literature and your SWOT analysis. Your paper should have no more than a 1 page executive summary as the first page of your paper.

It is okay to provide condensed versions of tables or graphs within your paper, but provide full versions in your appendices.

Make sure your report is supported by literature and credible external websites. It is okay to utilize organization websites to provide support for mission, vision, diversity statements, etc.

Cite sources used within the text and provide the bibliography in APA style.

Below are the topics that were covered throughout the course:

Module 1 - Organization Background & Benchmarking

Module 2 - Organization Background, Ethics/Legal, and Current Events

Module 3 -Marketing, Financials & Accounting

Module 4 - Organization Culture, People, and Diversity

Module 5 - Strategy and Planning Analysis-Organization Goals

Module 6 - SWOT Analysis: Preparing for Recommendations

Module 7 - Recommendations, 21st Century, and Moving Forward

Module 8 - Synthesizing the Report (ALL)

The report is synthesized by interweaving the above topics in a coherent paper (avoid the tendency to rewrite the titles and make a running list. You had the same organization all session, so just flow with it) The Executive Summary is also a synthesis of what you learned.

If your paper is for your current organization, please do not provide real-time data, especially for financials (change the numbers but provide a brief explanation in advance).