Write a report on your chosen influencer

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Reference no: EM133868469 , Length: word count:1500

Social Media Analytics

Assessment - Report: Influencers and Social Media Markers

Assessment Description

Topic - The Wealth Designers

This assessment is to be done individually.

Students are to write a 1,500-word report about Influencers and Social Media Markers.

Students will receive marks for content, original thinking, recommendations made that are specifically tailored to the case study that your facilitator assigns to your class, appropriate structure and referencing.

You are the Digital Marketing Officer in charge of picking a social media influencer to lead an extensive campaign as the face of your organisation, which will be assigned to you by your facilitator.

As part of your research and decision-making process, you must gather and analyse various social media data, which can include (this list is not exhaustive):

Follower reach
Audience type (real people, influencers, and non-engaged)
Demographics
Likes-to-comments ratio
Brand mentions
Engagement rates
Competitors' use of influencers

Assessment Instructions
You have been asked to write a report on your chosen influencer for the organisation assigned to you, the criteria you used in selecting this influencer, and a back-up influencer to approach in case you are not able to reach a negotiated agreement with your first-choice influencer.

Your report should include the following:

Executive summary
What criteria were used, and why these specifically, in determining whom to consider approaching to become an influencer for the organisation assigned to you
What social media data were accessed and analysed that led to your selection of influencer
What activities your choice of influencer will engage in as part of your organisation's
marketing plan
Reasons why your first choice might not be available or interested in serving as influencer for your organisation
If your first-choice influencer is not available or interested, your selection of a back-up influencer to approach instead
At least ten references in Harvard format.

Reference no: EM133868469

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