Reference no: EM13478767

Write a report of 2000 words and include a minimum of 5 academic sources to support your statement?

The Influence of Branding on Consumers (okay):

Farmers trading company began in 1909 and is one of New Zealand's most successful department store chain. The company has experienced reduce profit margins in recent years due to increasing competition from online shopping. The managing directors, Anne and David Norman would like to understand more about brands and branding to improve its shopping experience, the company's image, and its profitability. As a result, they have commissioned you to write a report discussing the reasons why brands are important to individual consumers. In your report, they would also like you to discuss any issues surrounding brands and the changing diversity of New Zealand's population. Farmers requests that you provide recommendations for improving its marketing strategy for maintaining and introducing brands throughout its 58 stores nationwide.

Report Structure:

1. Introduction:

• Who is the report written for?
• What are the aims or objectives of the report?
• What is the background of the problem, company, or situation?

2. What findings (or facts) did you discover from your readings?

• Heading #1
• Paragraph #1
• Paragraph #2
• Heading #2
• .
• .

3. Conclusions

4. Recommendations

5. References (APA style format)